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A
newsletter is a regularly distributed publication generally
about one main topic that is of interest to its subscribers.
Newspapers and leaflets are types of newsletters.
Additionally, newsletters delivered electronically via email
(e-Newsletters) have gained rapid acceptance for the same
reasons email in general has gained popularity over printed
correspondence.
Many newsletters are published by clubs, churches,
societies, associations, and businesses, especially
companies, to provide information of interest to their
members, customers or employees. Some newsletters are
created as money-making ventures and sold directly to
subscribers. Sending newsletters to customers and prospects
is a common marketing strategy, which can have benefits and
drawbacks.
General attributes of newsletters include news and upcoming
events of the related organization, as well as contact
information for general inquiries.
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