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A
brochure (also referred to as a pamphlet) is a type of leaflet.
Brochures are most commonly found at places that tourists
frequently visit, such as museums, major shops, and tourist
information. Brochure racks or stands may suggest visits
to amusement parks and other points of interest. Another
type of brochure is interpersonal brochures, which are brochures
based on other people. Then there are pamphlets that you
can find in health clinics and hospitals, that give help
and advice to do with your health. The two most common brochure
styles are single sheet, and booklet (folded leaflets) forms.
The
most common types of single-sheet brochures are the bi-fold
(a single sheet printed on both sides and folded into halves)
and the tri-fold (the same, but folded into thirds). A bi-fold
brochure results in four panels (two panels on each side),
while a tri-fold results in six panels (three panels on
each side).
Other
folder arrangements are possible: the accordion or "Z-fold"
method, the "C-fold" method, etc. Larger sheets,
such as those with detailed maps or expansive photo spreads,
are folded into four, five, or six panels.
Booklet
brochures are made of multiple sheets most often saddle
stitched (stapled on the creased edge) or "perfect
bound" like a paperback book, and result in eight panels
or more.
Brochures
are often printed using four color process on thick gloss
paper to give an initial impression of quality. Businesses
may turn out small quantities of brochures on a computer
printer or on a digital printer, but offset printing turns
out higher quantities for less cost.
Compared
with a flyer or a handbill, a brochure usually uses higher-quality
paper, more color, and is folded.
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